Could not agree more. They have the stock, but are presently cut out of the weekend market.
Who would wants to rent a car for seven days when you only need it on the weekend.
I am sure there are extra costs in providing vehicles for the weekend, but they already make a healthy margin and as you say they could charge a premium.
There are so many ways that sales could be improved.
These things are blindly obvious and I can't understand why they do not make the effort.
That's what makes me thing, because they are not stupid, that they have other plans at foot.
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