Howard that's not actually how it is.
Live IQ is a completely different bud.
It has Active Noise Cancellation (ANC) - neither of the other two have that.
It doesn't have augmented sound or a lot of the dynamic noise control features of the IQbuds.
With my car analogy the Live IQ is a completely different model just made with the excellence of the same manufacturer.
The IQbuds and IQbuds BOOST are essentially the same product - optioned and priced differently.
Hence, there will be markets for each of the three products.
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