Stakeholder Update 27 March 2018, page-237

I think the growth in video content is genuine and at that's what I'm excited about. If they can continue to grow the global database of business video content, then it can becomes a very valuable asset in the future.

No different to Xero, growing the customer numbers rapidly by spending a lot on marketing and forgoing profits. BIG are growing customer numbers rapidly by spending a lot on financing/sponsoring and not so much focusing on number of actual paying customers.

There comes a point where the platform reaches a critical mass, customers see the value due the scale, you can start charging more and also turning down the marketing and/or sponsoring expense.