I tend to agree that a full online business is NOT the way to go for Myer.
Why would Myer try to mimic an Amazon ?
Online selling is a Fad and not particularly good for fashion items . With online you are unable to feel
the quality of an item or try on the item to see how it fits.
I would much rather try on an item of clothing and if it suits then pay the cashier and head home
rather than wait several days for an item that may be wrong . Online businesses have their limitations.
Price isn't everything..............
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- Ann: Myer Half Year Results (1H2018)
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Ann: Myer Half Year Results (1H2018), page-151
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